Gentlemen films approached us to help out with their re-branding. Originally, they wanted to stress a gentlemanly approach to doing business, in an otherwise often brutal and cut-throat industry of politics and pitches. By now they've evolved and wanted their branding to reflect their personality. The reality is, being gentlemanly is something that is entrenched in who they are. They are nice guys and girls, they're also weird guys and girls. And they're obsessed with filmmaking.
We knew they were brave, they've made a lot of brave decisions to get to where they are- so we knew there was an actual chance that they could be sold on a colour like bubblegum pink. Everywhere, on everything. We also loved the idea of being able to show the minds of their directors through the obvious 'behind the scenes' of film- the scripts. The reediting, scratching, changing and often frustrated doodling you seldomly get to see on the polished end products. Script language cues and the scribbled musings added to them led the design thinking. Unlike most production companies, you're lead to the polished films and commercials through written script titbits rather than a showreel style website.